7.16.2012

GreenTech Geek: The Apple Rolls Back Closer to the Tree

Last week, I railed against Apple for ditching its commitment to sustainability in the products it foists on the world by the millions. This week, witness that most rare of events in a capitalist society: a multi-billion-dollar corporation doing an about-face, in response to pressure from shrill sustainability nuts like ... yours truly.

Within a couple days of my Apple-bashing Tea With Lemon column being published last week, my friend -- and partner in sustainability awesomeness --  Ronnie Das (producer and brain behind the How Can I help San Diego? television show) forwarded me a note saying, in effect, "Hold on a minute, Steve!" An article link was attached to the note.

See what article, after the jump ...


Need I say more? ...
From InformationWeek -- July 16, 2012

Apple: Exiting EPEAT Environmental Program Was Mistake 

Company responds to customer and media criticism by saying it will return to submitting most of its products for EPEAT certification. 

By Thomas Claburn 
The lone hold-out: MacBook Pro Retina model
Following criticism from environmental groups and customers, Apple Friday said it will resume submitting its products to the Electronic Product Environmental Assessment Tool (EPEAT) certification program, with the exception of its new MacBook Pro Retina model. 
Apple hardware SVP Bob Mansfield, whose impending retirement was announced in June, published a letter on Apple's website indicating that the company was responding to customers who objected to the company's decision to abandon EPEAT. 
"We've recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system," Mansfield said. "I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT."
You can read the complete article here.

All I can say is: "Music to my ears!" Thanks Apple! (Now, if you can just get that MacBook Pro Retina model whipped into EPEAT shape ...)

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Oh, hey, I was at Comic-Con too. Thought I'd throw that in, since Tea With Lemon seems to have gone Comic-Con crazed of late. Yeah, the GreenTech Geek is also a comics geek from way back. I had a great time at the universe's most important pop culture convention. 

Met some heroes and villains, marched for zombie rights, crashed Stan Lee's Comikaze Celebrity Industry Party at Spin Night Club, snagged a special Comic-Con-edition Dragonball Z Super Saiyon Son Gohan action figure, had a panic attack on the packed exhibition hall floor, and attended amazing panels (Glee, The 99, Gays in Comics 25-Year Anniversary Celebration). What, you say? ... "Pics or it didn't happen!" Well, fine, here you go then ...


 

Until next week ...