We egghead sustainability geeks haven't had a major star leading our cause since Al Gore made the rounds and riveted the world with An Inconvenient Truth -- in PowerPoint, book, and film forms -- a few years ago. Today, I was privileged to attend a keynote address by a new star to point the way to a more sustainable future for us all.
Rock star, really -- judging by the way he worked the packed hall at the annual World Conference of the International Association of Business Communicators in Chicago this afternoon. My real, paying employer sent me to attend this conference to soak up some professional development related to my real, paying job.
Who is this 'rock star' I speak of? Find out, after the jump ...
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| Environmental rock star Robert F. Kennedy Jr. wowed the crowd. |
His topic: "Our Environmental Destiny." He knows a thing or two about that, with a degree in environmental law and a long resume of heroic work for environmental causes.
As I watched him rail against environmental destruction with the exact same passion with which his father once railed against poverty in America, I marveled at the sensation of soaking up powerful inspiration from a charismatic Kennedy -- I thought that only belonged to a bygone era.
I plan to share the main messages he shared with us, and I want to accurately present some of the best lines from his speech. That'll take some research, as I try to hunt down a text of the speech. Stay tuned for the full monty on RFK Jr.'s speech in a future GreenTech Geek column.
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| Milestone One. |
When people ask me how I became such a sustainability nut, I always answer that the nut was hatched the day my mother and step-father took me to see Who Killed the Electric Car back in 2006. Call that Milestone One. The message Robert F. Kennedy Jr. shared with me today? Milestone Two.
Which is as it should be. Because in the 1960's my mom was a huge supporter of RFK's efforts to combat poverty and racism. Fast-forward to 2012, and here I am, a huge fan of RFK Jr.'s charismatic call for environmental sanity.


